Wednesday 17 June 2009

Showroom Etiquette in Brunei!!!

Just recently i went around a couple of the car showrooms in Brunei. Mainly to see what was on offer and see how sales etiquette has changed.

First and foremost it hasn't changed very much. There is still the idea of selling the price,installment and financial perks, rather than to sell the car. Hands up, if you've walked into a showroom and first words......satu bulan $### and nada deposit! For sure it has to be financially viable before one can afford a car. But does that mean a man who can only afford a Hyundai i10 should not be told about functions of ESP, DTC, iDrive, Adaptive Drive, Xdrive.....etc?

Partly i suspect its the trend customers are showing when the enter the showroom. They like the looks, can afford the price......3 months salary slip...here you go. How many of us actually drill the salesman (ahem....sales executive) about the functions, the safety aspect, the handling, factory recall and maintenance issues?

At one particular showroom, the salesperson couldn't even be bothered to tell me about the car, except for....its made in Japan and here's the catalog. Not so long ago, while i was in the showroom where they stock the popular 3 pointed stars, i literally circled a SUV 3 times without any salesperson even approaching to ask if i was interested. And btw, they were all chatting away starring at me parading away.....away out of the door eventually.

At the home of the Ultimate Driving Machine.....biased as i may be, the attitude is slightly different. The staff are genuinely friendly and approachable. Not as informative on technical issues as i may like, but better than most of the competition in Brunei. smartly dressed and always willing to offer a no obligations test drive so that you can experience for yourself The Sheer Driving Pleasure. At the end of the day, they are indeed sales executives but they genuinely take pride in being part of the process for you to Own your Ultimate Driving Machine.


1 comment:

  1. i shared your view completely. Definitely BMW has the most friendly showroom and next is Lexus. My experience so far.

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